The ComunicAcción project is centred on a project to work with audiovisual media in the classroom, creating a final result: a school newspaper, a radio station, a tv station, a short film or documentary, publicity products, etc. It’s about launching communication actions that allow the student body to start autonomous projects related to media. Educational centres voluntarily take part in this programme and receive advice, training and materials from the Ministry of Education. The programme began in the 2013/2014 school year. All of its resources are accessible and may be reused under a Creative Commons license.
More than 300 public high school teachers from Andalusia have signed up for the programme. ComunicAcción also includes online training for teachers through a series of syllabi that encourage critical thinking and the use of media tools among the student body. In-person training is also available in the form of a five hour workshop on four key concepts: podcasts, audiovisual remixing, web tools and communication campaigns.
We consider it essential to keep fostering a critical culture that allows us to continually question media content and reveal how it is constructed. In this exercise, it is important to know how those tools work and how to use them in order to tell stories that better represent our daily realities.