Who’s behind ZEMOS98?

ZEMOS98 turned twenty-five in 2024. For some strange reason, this milestone wasn’t celebrated (unlike the 20th anniversary in 2018, which even included a tour through Madrid and Barcelona). So now, in 2025, we’ve hit twenty-six years — no more, no less. That much time is enough to change and evolve a thousand times. And luckily, a lot of people have been involved in the project in hundreds of different ways, which means the first answer to the question that titles this post is: a lot of people. There are soooo many people behind ZEMOS98.

But collective projects can sometimes have a double-edged effect: while they protect those who take shelter under them, they can also project a bit of a misleading image — the idea that an organization that’s lasted this long must be compact, uniform, stable, and homogeneous.
Spoiler alert: it’s not. We’re a small organization that has survived — not without its struggles. And obviously, we’re a group of people, with the double V of any organization: vices and virtues.

One thing not many people know is the legal structure behind the organization: nowadays, ZEMOS98 is made up of two connected entities — a non-profit cultural association (Asociación Cultural Comenzemos Empezemos – ASOCCE, the older one, founded in 1999) and ZEMOS98 Sociedad Cooperativa Andaluza (ZEMOS98 SCA, founded in 2013).
The organization’s current mission is to foster social transformation that promotes more diverse, democratic, and inclusive societies through cultural mediation.

Okay, but… who are you?

Right now, ZEMOS98 is made up of a core team of 8 people:

Lucas Tello Pérez

Head of new projects and funding. Co-coordinates international projects such as TOWCHED, STARTUP, and Awe. He’s that friend who always recommends a great book, record, or film. He has a cat named Camilo who’s almost as adorable as he is.

Sofía Coca Gamito

Head of labor relations in the organization. Co-coordinates PLANEA with Pedro Jiménez and also leads the mediation of the Andalusian node. She’s interested in the subversive and transformative potential of feminism. She plays volleyball and goes on mute after 10:00 p.m.

Felipe G. Gil

Head of communication. Mediator in Concomitentes, currently with Quásares. Coordinates PROXYMO, the internet culture and media education program within PLANEA. He’s involved in international projects like AWE and SIT-PLU. He’s obsessed with padel and will convince you to give it a try.

Pedro Jiménez Álvarez

Head of management. Co-coordinates PLANEA with Sofía Coca. He’s interested in the transformative connection between education and communication. He tilts his head when thinking and has a phenomenal memory. Also a VJ in Los Voluble.

Aixa González

Works in communication. Develops storytelling and communication strategies, manages the organization’s and PLANEA’s social media, handles websites and tools like newsletters and Telegram channels, and also produces videos and memes. She hates olives but claims it’s a “spiritual allergy” to make it sound more serious.

Natalia Balseiro 

Works in PLANEA, coordinating the resource center and co-designing the strategy for incorporating a new node, among other tasks. She’s also involved in designing the culture and health event linked to the Quásares project. Someone once said, “You give her something simple, and she gives you something complex.”

Samuel Fernández

Co-coordinates TOWCHED and STARTUP. Conducts research and contributed to reports such as The Culture-Health Interface in the Spanish Context and PROXYMO Report: Internet Use Among Andalusian Teens. Loves getting lost in urban wanderings. Listens to techno. A proud word nerd.

Rosalía Gutiérrez Hernández

Head of administration. Manages suppliers, invoicing, and accounting. She’s also involved in international projects like TOWCHED and co-coordinates SIT-PLU. She loves rural adventures and is always smiling.

Cool, but who do I write to? And what if I want to meet in person?

If you can figure out who’s who from these descriptions, you can email us using our first names at “first name @ zemos98 [dot] org.” If you’re not sure, you can always write to info@ZEMOS98.org.

Since 2020, we haven’t had a physical office. The team is spread out across Seville, the province of A Coruña, and Madrid. Most of us work from home, though we haven’t romanticized remote work so much that we’d refuse to grab a coffee or have an in-person meeting.

This is, of course, the current snapshot of the team — it might change, for many reasons. But what doesn’t change, and is no exaggeration, is that we work with care and commitment to make the projects we’re involved in both beautiful and transformative.